Hi Springboarders! We kicked off the February Office Hours on theme for the month by discussing ways you can use Searchspring to make your shoppers fall in love with your site. I wanted to share a quick recap of our conversation for those who joined, but also for those who may have missed it! We honed in on 4 Shopper…
NLP (Natural Language Processing) for Search What is it? NLP uses AI, specifically a Large Language Model, to identify keywords. How does it work? NLP will scan your "description" field, extract keywords, and make them searchable. What is the benefit? The "description" field is often filled with a large amount of words.…
Why are landing page campaigns important? Helps merchandisers target specific audiences and boost conversion by directing them to a product listings page Enables product promotions and launches by directing potential customers to a page specifically designed for a set of products or offers. Allows merchandisers to tailor…
Hello hello! Thank you to all our customers that joined today's office hours! Below is a quick recap of what we covered: How to best leverage banners on product listing pages: Sales. shipping incentives, highlighting brand essence/aesthetic, Klarna/Afterpay, Size Charts Easy-to-navigate filtering options for shoppers:…
On Jan 18, 2024, we held Office Hours to discuss Personalized Recommendations along with best practices. I hosted the meeting along with Tina Towers who is our Recommendations expert with over a decade of experience studying and consulting brands on how to best leverage Recommendations. Recommendations Overview: We started…
Hey, Springboarders! Our first Office Hours of 2024 was hosted in January 11th. The topic was 2024 eCommerce Trends & Challenges and we wanted to share a quick recap for folks who couldn't make it to the live session. We kicked off the conversation by reviewing some key 2024 eCommerce trends according to responses from a…
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