Office Hours: February 15th - Fashion and Apparel Best Practices

nelaargenal

Hello hello! Thank you to all our customers that joined today's office hours! Below is a quick recap of what we covered:

• How to best leverage banners on product listing pages: Sales. shipping incentives, highlighting brand essence/aesthetic, Klarna/Afterpay, Size Charts
• Easy-to-navigate filtering options for shoppers: Having a clean filter experience is important so that your shoppers are able to filter down their results quicker and find exactly what they are looking for. If shoppers have a difficult time navigating/understanding the filters on your site, they might become frustrated and bounce.
• Creating a personalized shopping experience: Product Recommendations gives your shoppers as close to an in-person experience as possible. Having recommendations exist across the site in multiple placements, makes shoppers feel understood. There’s no better feeling than having AI complete the look for you so that you can be on your way. This would be a similar experience to walking into a store and having a sales associate recommend an item that might go well with what you have in your shopping bag. 

I will also share the presentation in case you want to take a look!