Segmented Merchandising
A recap on Office Hours from 9/5/24: Segmented Merchandising
This tool gives merchandisers the power to impact any group of targeted shoppers. Imagine defining a unique shopper experience based on gender, location, logged in vs. non-logged in user, and other shopper types that you are tracking.
Once Searchspring is able to load the segment on each page, segmentation will be applied using a script context variable. Once this tag variable is defined, you can successfully create a segmented merchandising campaign to better impact the shoppers buying journey.
Please note the following helpful articles:
- Segmented Merchandising - Overview
- Using Segment Campaigns in the Searchspring Management Console.
- Segmented Merchandising - Location
The more we can cater to the shoppers experience the more likely they are to purchase. We hope this empowers you to use this merchandising feature, and let your CSM know if you need any additional training or information!