Office Hours: February 1st - Catering to Shopper Profiles to Ensure Love at First Site
Hi Springboarders!
We kicked off the February Office Hours on theme for the month by discussing ways you can use Searchspring to make your shoppers fall in love with your site. I wanted to share a quick recap of our conversation for those who joined, but also for those who may have missed it!
We honed in on 4 Shopper Profiles, and what we can do to cater to those types of shoppers to increase conversions on your website. Those 4 shopper profiles, their needs, and what SS tools you can use to target those types of shoppers are as follows:
Some of the key benefits you will see from putting this merchandising strategy into action include:
1. Increased conversions.
2. Better UX.
3. Creates cross functional streams of revenue on the site.
4. Creates brand loyalty.
I hope this inspires you, and we look forward to seeing you each week in our Office Hours!
Colleen