Predictive Product Bundling -- why it's a natural add to personalize the shopping experience
Searchspring recently launched Predictive Product Bundling, which is something of an evolution on personalized recommendations, leveraging data science and AI to deliver personalized recommendations to your customers and then going a step further to allow them to add all those recs to their cart in one click.
The result is an increase in AOV, but also a more streamlined and frictionless customer experience. Using Predictive Product Bundling as a discovery tool allows customers to realize that what they're looking for is actually right there for them, without all the fuss of the continuous scroll.
We're so excited to deliver this to our customers, and are eager to learn more from on what their goals are in terms of enhancing shopper experience. Bundling allows for your customers to:
- Explore product pages and instantly see personalized suggestions recommended by our intelligent bundling system
- Choose your desired sizes and colors for all items in the bundle, right there
- Easily add everything to your cart—no additional tabs or windows required!
If you're interested in learning more, or seeing how bundling could improve your on-site personalization goals, you can learn more here.